Be clued up.

Frequently Asked Questions.

Some helpful things to know and questions we get asked a lot...

At Krisp Design have been providing branding, graphic design and website solutions since 2007 and in that time have gained a vast amount of experience and knowledge which we continue to build on.

We put together this FAQ page to answer many of the frequently asked questions we have been asked over the years.

Branding & Graphic Design - FAQ's

What is a brand? Why is it critical to my company’s success?

Your brand is everything. Your brand is how your customers, potential customers, competitors and the general public perceive you. It’s the voice of your business, the look of your business, the way people are left feeling after interacting with your business . It tells your story, shows your personality or brand persona, sets you apart from your competition and makes it easy for customers to buy from you. Your brand identity must be clear and consistent to be effective. Your branding must show through in everything you do.

What is branding?

Branding is the overall development and design of a custom solution for all facets of your business brand. The process includes a lot of research, strategy, design, implementation and marketing. This gives us a great grounding to design your brand and all it’s elements from the ground up. Branding will look the part, attract attention, set you apart from your competitors, tell your story and engage your target audience. Strong branding helps you win!

What is the benefit of branding?

To set you apart from your competitors and showcase your business, products and services in a meaningful way that connects with your target audience to bring you sales and leads.

We ensure that you are communicating a clear and consistent message and image to your customers and potential customers. Part of this is helping you with your marketing and advertising to entice new and repeat sales for you. We aim to make people big fans of your company which will multiply your success rate.

Why should I brand?

If your brand identity isn’t strong, easily recognisable and doesn’t resonate with your core audience. If your messaging to customers and potential customers is confused and inconsistent. You want a clear and consistent messaging, a uniform, strong brand image and helps to sell your products and services. You want to tell your story and show your company personality through your branding. Let’s get strategic and make it happen.

How much does branding cost?

We don’t like to use the words cost or expense when it comes to branding. We stress that it should be looked at as an investment. One of the best investments you can make in your brand and business if it is done right. Typically a small branding project will start around $2500 and range upwards from there depending on what is required. Once we have your branding worksheet answers and have had a good conversation with you we are in a much better position to price your brand investment.

How long does it take to develop a brand?

We are generally able to work to your deadlines (as long as they are not ridiculous)… medium to large branding projects can often take up to a few months depending on the complexity of what is needed and what works for you and your business goals.

What is the difference between a logo and branding?

Your logo is just one piece of your overall branding. It is most definitely an important part and plays a huge role in your brands marketing as it is the visual representation of your business. Your logo is not your brand though. Branding ties together your logo, all of your brand image assets, brand personality, marketing advertising and more.

What do you offer that others don’t?

A business minded approach: We listen to your business goals and your business problems to help with tailor made solutions to your branding, design and marketing needs.

Flexible payment terms: We understand that investing in branding can be expensive so we can help make this a little easier with split payments.

Value for money: We’re a small agency with big ideas so we are able to provide a lot more bang for your buck.

Return on your investment: We aim to make your investment in us pay itself off many times over.

Partnership: Your success is our success. Any work we do for you that helps to bring you more customers and sales not only helps you but helps us immensely.

I once worked with someone on my company logo once, but they didn’t really listen to me, and I don’t my branding. How are you different?

We ask the right questions right from the start and really listen to what you have to say. We want to know everything there is to know about your company, both good and bad to help us brand you in the best way we can. We don’t know what you want, you do… even though you may not realise that until we start asking you the right questions. From there we research, strategise, design and deliver while consulting with you along the way.

How often should I update my branding?

Whether you are a large or small company a brand re-fresh is usually a good idea after around 7-10 years. A full re-brand may not be needed but simple updates, to shapes, colours and fonts can often be all that’s required to keep your company from looking obsolete. if your business has been through a major change in direction, name or a merger you need to update your brand identity.

Do I really need a custom logo and brand identity?

Yes you 100% need your own custom designed corporate logo. You own logo is central to building your brand. You don’t want a generic logo that someone else may be using. Your customers and potential customers need to know your logo instantly. Don’t get lost in the mess of other companies - stand out and prosper.

What can we expect if we work with KRISP?

Honesty, communication, business know how, creativity, great design and well thought out strategy and marketing. We aim to be a partner in the success of your brand. We aim to return your investment in us many times over. We talk to you about both your businesses goals and problems (many of which can be solved with brand solutions). We treat you like family.

Do you quote per design job or work on an hourly basis?

We prefer to quote per job so that you are able to budget for it effectively. Any extra work required outside the quoted job and it's allotted amount of changes will then be billed hourly at our standard rate ($100p/h +GST). This will always be made clear and discussed with you before proceeding.

Who owns the rights to the work you do for clients?

Once we have received full payment, the client owns the brand identity and all design files. It was a custom solution created for a particular brand so has no real value to anyone else.

I don't have much budget - what should I do?

Talk to us and find out what we think your investment will need to be for an efficient branding package plus any implementation and marketing that will be needed when you start. From there you will need to raise the funds needed or you can talk to us about a flexible payment option.

What happens if I don't like the concepts and design KRISP comes up with?

We rarely have to deal with this. Our main focus here is on your customers and target audience… The brand should reflect them and resonate with them first and foremost. We make sure that we get all the information required to craft a brand that fits your market perfectly. You know your business and your market too and you have to see your brand image constantly so we aim to make something that you love also. So if you don’t love it we’ll work on it until you do.

Website Design & Develop - FAQ's

I’ve never invested in a website before, how does it work?

Not to worry we can help guide you along the way. We'll talk in terms you can understand. Learn about our proven process in our process section.

How much does a website cost?

Tough question! How much is a house? How much is a car? The cost of a website varies depending on size, complexity and the needs and goals of your business. Our website projects typically start in the $3,000 range for basic business sites and range upward.

How long does it take to design and build a website?

Just like cost, the time it takes to design and build a website will depend on complexity and size of the site. A basic website usually takes around 3-5 weeks from initial consultation to being live on the web.

What is a domain name?

A domain name is your online or internet address. Usually your company name yourcompany.co.nz / your company.com

What is website hosting?

Web hosting is a space on the internet where your website lives. Hosting makes it possible for your website to be viewed online. Your website hosting server is a computer that runs your website and email.

How do I get my domain name and web hosting?

We can set this up for you and take the worry out of your hands. If you already have a domain and hosting we can work with your current provider also. If you prefer to buy these yourself we are happy to recommend a good provider or there are many you can find online.

Does my website come with email? Can you also setup my email?

While the hosting we provide comes with email we also have some other solutions in this area. We can set up your email addresses and accounts and provide some instructions but we don't physically set this up on your devices for you.

Will my website work on mobile phones and tablets?

Yes. All the websites we design and develop work effectively on all devices. This helps the end user have the best experience possible and also helps with your google search ranking

Do you build e-commerce / Online Store websites?

Yes we do.. We provide a few options here, whether you are just starting out, selling a few products or selling thousands - we have e-commerce website solutions for you and your business. We also provide training and support to get you up and running.

What is a Content Management System?

A Content Management System (CMS) is a tool that enables you or your staff to update the pages of your website, with just basic computer and internet knowledge. A CMS enables you to edit content and add pages, photos, products or blogs on your site. All you need is the internet and a browser such as Google Chrome / Safari / Firefox / Internet Explorer.

Do you provide website training?

Yes if required we provide training for clients on updating and maintaining their website.

Can you help with Email Marketing and Social Media?

Yes we can definitely get you started with Email Marketing and Social Media. This can be included as part of your initial project or be added afterwards.

What is SEO or Search Engine Optimisation?

Search Engine Optimisation is a process of enhancing your website to climb higher up the rankings in search engines like Google. The higher up the list of search results you are the more traffic (and customers) you’re likely to get.

Do you write the content for my site?

We won’t write your content for you, however if this is something you can't do yourself we have a great copywriter partner that who specialises content writing and storytelling for websites complete with well researched SEO keywords included. We recommend this as a great investment to add in to your website design package.

Can you design my logo?

We sure can. One of our core specialties is logo design and branding.

Ready to start?