Branding Project Enquiry

Purpose
This is your opportunity to tell us why you need new branding / identity / logo design and what it should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
About Your Business
What’s the name of your company?
What does your company do? What are the products and services you offer? What problem do you solve for your customers?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.*

About Your Business
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their visual identity?
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Is there a unique story behind your business or business name or logo?
Share 5 adjective or words that best describe your company.
What Are We Doing?
Give us your main reasons for needing new branding.
It's helpful to understand your business goals as it keeps all of us on the same page and moving in the same direction.

With this in mind, what are the top 3 reasons for needing new branding?
Reason #1
Reason #2
Reason #3
Is there anything about your current branding and identity that serves the business well and if so, what is it and why?

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What is the primary message do want to convey to your customers?
What end of the market do you see your product being priced at?
Where will your product be sold?
Share 5 adjective or words that best describe your ideal customer.
Do you have any market research about your ideal client or your product/business that you can share with us?
If yes this can be sent separately - but please let us know either way.

About the Identity
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Who are your competitors? Please list them here so we can make sure yours stands out against the others 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Please share 3 links of brand whose visual identity inspires you. What do you like best about them?
Please share 3 brands/logos that you thought were weak, and what made you feel that way?
Do you have specific guidelines do’s and don’ts about the colours and other elements of visual identity?
Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
What are the Deliverables for the visual identity?
What timelines are you’re looking at for this project? What is your deadline?

What Does Success Look Like?
If we were to be celebrating a successful brand identity design or rebrand in 12 months time, what would that have to look like? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name*
First Last
Email*
Phone Number*

Branding Worksheet